Mobile emerges as the value-added service with the most power to drive loyalty – Loyalty 360

Mobile emerges as the value-added service with the most power to drive loyalty – Loyalty 360

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Successful loyalty programs employ a variety of tactics to help engage consumers.  Recently this has become harder to do because of an emerging trend: consumers want more value. In exchange for handing over their hard-earned dollars, customers want something more in return than just the products or services they’re paying for.

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