Push notifications are more effective than you think – Business Insider UK

Push notifications are more effective than you think – Business Insider UK

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Businesses are facing an app engagement crisis. To overcome this, brands are increasingly turning to tactics such as push notifications to re-engage lapsed users. In fact, iOS app users who enable push notifications are more likely to be reoccurring users, according to new Localytics data recorded over the first half of 2016.

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