Coupon usage – print and digital – rises – DSN

Coupon usage – print and digital – rises – DSN

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Consumers aren’t ready to let go of print coupons. A majority (58%) of respondents reported using more print coupons over the past year, according to the 2016 Purse String Survey by Valassis. Thirty-eight percent of respondents said the same about mobile coupons and 32% are using online coupons or coupon codes more often.

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