Consumers are now, more than ever, being pulled in different directions by numerous brands offering products and services that are often very difficult to distinguish between, writes Matthew Winters, the chief executive of Veoo. So, how can you capture consumers’ attention so that they will not only buy from you once, but will also continue to remain loyal to…
f you are a business in the 21st century, you cannot afford not to engage with your customers via mobile, writes Matthew Winters, the chief executive of Veoo.
Historically referred to as A2P, Application to Person or Application-2-Person, is the term used to refer to the automated communication occurring between a business and its customers.
While channels such as web and email remain popular, there’s one communication channel that continues to spectacularly outperform every other channel when it comes to driving retail traffic with immediate engagement. That channel is sending a mobile text message via SMS.
As mobile network operators (MNOs) are responsible for customer data at all times, data protection plays an essential part of procurement in enterprise messaging.