The pace of change in the retail industry and indeed customer demands is something that all retailers constantly have to adapt to. So what do retailers need to be aware of as we enter 2017?
More than half of small enterprises expect to integrate mobile marketing into their strategy…and for good reason!
Each year brings new possibilities in mobile device technology. Smartphones have become more than just texting machines; they are now mini-computers, personal assistants and virtual shopping carts. More and more consumers would be lost without their smartphone, relying on it to get through the day.
With almost every consumer wielding a supercomputer during their waking hours, what can marketers do to get the most out of mobile technology, especially when it comes to the emerging area of text-message marketing?