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A whopping 98% of SMS messages are read and the response rate of text messaging is 45%, versus 6% for email. It goes on to take a global view and explain that since much of the world still doesn’t have easy online access, SMS is often the preferred way to receive promotional communications.
The pace of change in the retail industry and indeed customer demands is something that all retailers constantly have to adapt to. So what do retailers need to be aware of as we enter 2017?
More than half of small enterprises expect to integrate mobile marketing into their strategy…and for good reason!