Consumers Over Prefer SMS to Email and Voice for Business Interaction – Mobile Marketing Watch

For many marketers, it’s a case of “tell me something I didn’t know.’ But for others, it’s potentially valuable news of epic proportions.

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5 mobile-payment trends to watch in 2017 – Mobile Payments Today

Each year brings new possibilities in mobile device technology. Smartphones have become more than just texting machines; they are now mini-computers, personal assistants and virtual shopping carts. More and more consumers would be lost without their smartphone, relying on it to get through the day.

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Is SMS Marketing Right For Your Brand? 6 Things to Consider – Business2Community

With almost every consumer wielding a supercomputer during their waking hours, what can marketers do to get the most out of mobile technology, especially when it comes to the emerging area of text-message marketing?

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4 tips for crafting a valuable SMS marketing campaign – Retail Customer Experience

SMS marketing represents a real opportunity for marketers. Unfortunately, a text message with no recipients makes as much an impact as a musical event with no fans. How does one build a distribution list to get the word out?

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People want mobile payments more than you’d think – IT Pro Portal

The cashless society is already here, it’s organisation who are lagging.

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