For many marketers, it’s a case of “tell me something I didn’t know.’ But for others, it’s potentially valuable news of epic proportions.
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Each year brings new possibilities in mobile device technology. Smartphones have become more than just texting machines; they are now mini-computers, personal assistants and virtual shopping carts. More and more consumers would be lost without their smartphone, relying on it to get through the day.
With almost every consumer wielding a supercomputer during their waking hours, what can marketers do to get the most out of mobile technology, especially when it comes to the emerging area of text-message marketing?
SMS marketing represents a real opportunity for marketers. Unfortunately, a text message with no recipients makes as much an impact as a musical event with no fans. How does one build a distribution list to get the word out?
The cashless society is already here, it’s organisation who are lagging.