In today’s market, retailers often start with an online only business model and then incorporate offline where historically, offline was the starting point.
The future of the humble mobile wallet may turn out to be something much more unique than acting as a billfold substitute.
The simple fact is that the modern marketplace is changing, and SMS has become one of the best ways to reach out to your customers. When executed correctly, SMS marketing is more powerful than any other method of digital outreach.
The move to mobile continues as devices evolve and become an essential part of everyday life. Now more than ever it’s important for marketers to stay laser focused on how they can make the most of the marketing opportunities available through this dynamic device.
As technology becomes more ubiquitous and brands become more sophisticated in the ways they leverage digital marketing, companies are finding themselves entering a “bidding war” for attention.