Why online retailers are leveraging offline marketing tactics – Loyalty360

In today’s market, retailers often start with an online only business model and then incorporate offline where historically, offline was the starting point.

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The mobile wallet could grow up to become a real marketing channel – Marketing Land

The future of the humble mobile wallet may turn out to be something much more unique than acting as a billfold substitute.

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5 Reasons SMS Marketing Is Essential to the Modern Marketplace

The simple fact is that the modern marketplace is changing, and SMS has become one of the best ways to reach out to your customers. When executed correctly, SMS marketing is more powerful than any other method of digital outreach.

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The Mobile Movement

The move to mobile continues as devices evolve and become an essential part of everyday life.  Now more than ever it’s important for marketers to stay laser focused on how they can make the most of the marketing opportunities available through this dynamic device.

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How you can build a mobile customer loyalty strategy – Marketing Tech

As technology becomes more ubiquitous and brands become more sophisticated in the ways they leverage digital marketing, companies are finding themselves entering a “bidding war” for attention.

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