Consumers aren’t ready to let go of print coupons. A majority (58%) of respondents reported using more print coupons over the past year, according to the 2016 Purse String Survey by Valassis. Thirty-eight percent of respondents said the same about mobile coupons and 32% are using online coupons or coupon codes more often.
Maybe retailers ought to give SMS (text messaging) a closer look. Only 29 percent of U.S. retail firms are actively using it, according to June 2016 research. Another 15.5 percent of surveyed firms are currently seeking a vendor to help design an SMS program. Its benefits may be well worth it.
Even though most US retail ecommerce professionals believe it makes sense for their business to use text messaging to communicate with customers, just 29.0% say they actually do so, according to June 2016 research.
Loyalty marketers everywhere would like to know what the future holds. As technology changes, seemingly, at the speed of light, loyalty marketers want to focus on what’s coming next.
Businesses are facing an app engagement crisis. To overcome this, brands are increasingly turning to tactics such as push notifications to re-engage lapsed users. In fact, iOS app users who enable push notifications are more likely to be reoccurring users, according to new Localytics data recorded over the first half of 2016.