Small and medium sized retailers need to adopt an omni-channel strategy that unites mobile, online and offline sales to stay in the game as larger retailers increasingly move ahead thanks to their mobile strategy.
Before the advent of digital marketing, loyalty programs were seen as one of the best ways to track customer purchases and gain basic customer data such as names, addresses and phone numbers that could be tapped for additional marketing. Since digital marketing has largely taken over those roles, loyalty programs are evolving into new role in a world where marketing…
Successful loyalty programs employ a variety of tactics to help engage consumers. Recently this has become harder to do because of an emerging trend: consumers want more value. In exchange for handing over their hard-earned dollars, customers want something more in return than just the products or services they’re paying for.
While Millennials are all about their mobile device, more than half still head to a bricks-and-mortar location to make purchases, according to recent research from Alliance Data, and retailers must embrace their mobile use in-store.