Before buying an enterprise mobile messaging solution, Mobile Network Operators (MNOs) must ensure they understand essential messaging features including compliance and price to ensure they are making the right choice. Here we’ll outline the 4 features that are key to this understanding and why.
SMS messaging & engagement for marketing & promotion has become an increasingly popular communication channel. If you haven’t tried this yet, it may be because you have the wrong idea about SMS marketing.
While channels such as web and email remain popular, there’s one communication channel that continues to spectacularly outperform every other channel when it comes to driving retail traffic with immediate engagement. That channel is sending a mobile text message via SMS.
f you are a business in the 21st century, you cannot afford not to engage with your customers via mobile. At a time when consumers’ expectations for brand engagement have changed dramatically with the ubiquity of mobile, social, messaging and the on-demand economy, marketers are challenged with engaging with these hyper-connected consumers in a way that is relevant to…
With SMS messages having a 99% open rate, the potential is huge, too huge to miss out on in my mind and open rates when dealing with email are proved ineffective time and time again in comparison. Here are some marketing tips every startup/SME owner should be aware of when building their brand.