4 things every data-driven mobile marketer should have on their agenda – DMA

As far as we are concerned, every marketer — mobile or otherwise — should be data-driven, check out our tips on how.

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Must-have strategies for effective mobile engagement – Vanilla Plus

Consumers are now, more than ever, being pulled in different directions by numerous brands offering products and services that are often very difficult to distinguish between, writes Matthew Winters, the chief executive of Veoo.

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GUEST OPINION Must-have strategies for effective mobile engagement – Telemedia Online

With consumers being pulled in all directions by brands, what should you be doing to be more engaging? Matthew Winters, CEO, Veoo offers his round up of what companies such as his can help you do.

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Must-Have Strategies for Your Effective Mobile Engagement – DMA

Consumers are now, more than ever, being pulled in different directions by numerous brands offering products and services that are often very difficult to distinguish between. So, how can you capture consumers’ attention so that they will not only buy from you once, but will also continue to remain loyal to your brand?

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SMS marketing: harnessing the power of the text – Marketing Donut

When SMS first became commercially available in 1999, the general reaction wasn’t one of excitement but trepidation. Much like today, many people railed against technology’s supposedly harmful effects, citing the damage it might wreak upon thousands of years of human communication.

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