Engaging on mobile just got more personal – Vanilla Plus

If you are a business in the 21st century, you cannot afford not to engage with your customers via mobile, writes Matthew Winters, the chief executive of Veoo.

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Why A2P SMS and chat apps are increasingly favoured by enterprise businesses

SMS is the most well-established of A2P communications, swith the majority of consumers showing a preference to communicating with companies in this way. But why?

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What to Look For When Buying An Enterprise Mobile Messaging Solution – Digital Doughnut

Before buying an enterprise mobile messaging solution, Mobile Network Operators (MNOs) must ensure they understand essential messaging features including compliance and price to ensure they are making the right choice. Here we’ll outline the 4 features that are key to this understanding and why.

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6 tips to succeed in SMS marketing – Telemedia Online

SMS messaging & engagement for marketing & promotion has become an increasingly popular communication channel. If you haven’t tried this yet, it may be because you have the wrong idea about SMS marketing.

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How to Grow Your Text Message Opt-Ins – DMA

While channels such as web and email remain popular, there’s one communication channel that continues to spectacularly outperform every other channel when it comes to driving retail traffic with immediate engagement. That channel is sending a mobile text message via SMS.

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