f you are a business in the 21st century, you cannot afford not to engage with your customers via mobile. At a time when consumers’ expectations for brand engagement have changed dramatically with the ubiquity of mobile, social, messaging and the on-demand economy, marketers are challenged with engaging with these hyper-connected consumers in a way that is relevant to…
With SMS messages having a 99% open rate, the potential is huge, too huge to miss out on in my mind and open rates when dealing with email are proved ineffective time and time again in comparison. Here are some marketing tips every startup/SME owner should be aware of when building their brand.
The arrival of GDPR will mark a big change for data protection and this is going to have huge effect on Mobile Network Operators (MNOs). Early preparation is key in order to save time in the long run.
As SMS 2FA is cost-effective, easy to deploy and available to billions of mobile phone users around the world, it is quickly becoming the de-facto technology for businesses to replace weak user ID and password authentication solutions.
We recently sat down with Internet Retailing to discuss what loyalty means for omnichannel shoppers in 2017.